An optimal match between a person's personal brand and their company's brand will result in higher labor productivity and higher engagement, commitment, and love for the company. However, to create this optimal match, the objectives of both parties must be compatible. After all, people don't work with devotion for something they disagree with, so it is critical to align personal and organizational values.
As co-founder of the RBL Group, Norm Smallwood combines his knowledge of leadership with his background in business strategy. He has extensive experience in the field, including as a faculty member at the University of Michigan Ross School of Business from 2001 to 2003. He has also authored eight books and is an active contributor to numerous publications. His research has been recognized by the Harvard Business Review. In January 2019, he joined the board of HRCI.
Smallwood is an expert in developing businesses that are more productive and profitable. He works with his clients to build organizational, leadership, and people capabilities, which increases business value. In addition to collaborating with clients, he has written eight books and authored over 100 articles. His ideas have helped shape the value companies offer to customers, investors, and communities. His clients include organizations in over 80 countries.
In addition to enhancing the reputation of a brand, RBL fosters a culture of unique customer experiences. This unique culture is created by aligning the interests of all stakeholders in the brand's reputation and experience. He is author of Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value
Developing Customer-Focussed Leaders to Drive Performance and Build Lasting Valuable is an excellent book that can be used to develop more effective leaders. Ulrich and Smallwood have compiled research to back their claims, and the authors use real-life examples to support their theory. As a result, this book is an excellent read for both the analytical evaluation and the inspirational mind.
The author of Leadership Brand is a nationally recognized authority on developing businesses and developing leaders. His current work centers on building value in organizations. Together with co-author Norm Smallwood, he co-founded The RBL Group, a firm of management consultants and educators. The RBL Group was ranked as the world's #1 leadership development firm in 2005 and 2006.
To develop a customer-focused leader, an organization must create a distinct leadership brand. This differentiates a company from its competitors. The authors suggest a few steps to develop this brand: defining a leadership brand statement, creating a leadership brand statement, measuring leaders against it, building awareness of it, and preserving it. In addition, the book provides an index and appendices for further reading.
As a former Motorola executive, Ron Minatrea understands the importance of aligning your brand and your vision with your organization. As a result, he has become a highly respected business coach, workshop leader, and leadership speaker. He shares his experience with businesses and organizations nationwide. Learn from his insights on how to develop and implement a brand strategy that aligns your vision and your business's values.
Brand alignment is a hot topic right now. Organizations are realizing that it's essential to motivate and engage all employees, including executives. In order to do this, marketing leaders need to look beyond the conventional ways of engaging staff and choose strategies that will inspire them. Forbes Agency Council is an invitation-only community of agency executives that understands the importance of brand alignment.
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