Despite the advent of digital advertising, out-of-home advertising has proven to be an extremely effective medium. By using location-based advertising, you can make sure your ads are placed in the best places for people to see them. This form of advertising is also custom-tailored to your target audience, business needs, and brand.
Having a location-based marketing strategy can help businesses reach more local customers and boost their sales. Location-based marketing is also a good way to improve your search engine ranking. Using location-based targeting can help you reach customers at a lower cost.
Location-based marketing is used by many top companies. It is especially useful for retailers, restaurants, healthcare providers, and automobile dealerships. It can increase brand awareness and enhance the in-store shopping experience.
Location-based advertising works because it easily targets local foot traffic. For example, if you run a restaurant, you can send push notifications to customers when they are nearby. You can also display a special offer to encourage customers to come to your store.
Location-based marketing is especially effective when you combine it with a social media strategy. For instance, a sports-related offer could be placed around a stadium during an important match. It can also work in tandem with an omnichannel marketing strategy.
OUTDOOR advertising (OOH) is a visual advertising medium that is meant to be seen within seconds. The main objective is to create a lasting impression on the public about a product or service. This can be done in a variety of ways. It includes billboards, street furniture, transit advertising, kiosks, and POS displays.
Billboards are one of the most common forms of outdoor advertising. Billboards generally consist of large print ads placed on highly elevated boards. The boards are located along roadsides and in high-traffic areas.
Transit advertising consists of out-of-home advertisements on buses, trains, and ferries. These advertisements can be seen by commuters, shoppers, and pedestrians.
Other forms of out-of-home advertising include lightbox signs, kiosks, and building wraps. These forms of advertising are becoming increasingly popular as technology continues to improve.
Point-of-sale displays, also known as in-store marketing campaigns, take place near the end of the sales process. The purpose is to influence consumers to make a snap decision when making their purchase. This advertising medium is thought to be particularly effective for industries selling products or services through retail market channels.
Using outdoor advertising to reach your target audience is an effective marketing strategy. It can increase brand awareness, generate leads and generate sales. It's also a cost-effective marketing method.
Unlike television advertising, you don't have to spend a fortune to get your product out in front of your potential customers. For example, you can place billboards in high-traffic areas like malls and train stations. Also, it's not uncommon to see digital outdoor advertising. These can display videos, animations, and images to get your message across.
For your outdoor advertising strategy to succeed, you need a plan. It's also important to choose the right media channel to promote your products and services. Aside from billboards, you can use mobile billboards and inflatable billboards to get your message across. They can also target a specific venue or event.
Using a mobile billboard can also help you achieve market saturation. The most effective outdoor marketing ad can make a big impact in a short amount of time.
During the pandemic, out-of-home advertising saw its worst drop in history. Global revenue fell to $51.6 billion, a 13.1% drop. However, it is now rebounding, according to PQ Media, which published a report on the industry for the years 2021 to 2025.
The US market saw a 38% increase in revenue in the second quarter of 2021. In addition, consumer mobility is returning to pre-pandemic levels. Consumers are taking to the roads more than public transit. They are also spending money on electronics for working from home and on at-home activities. As such, spending on out-of-home advertising is likely to pick up. Moreover, major markets are upgrading airport terminals and installing new rail lines.
In 2022, the transit category is expected to re-emerge as the hottest overall out-of-home media location. Major markets will add new rail lines and deploy new digital transit signage in areas that are popular with tourists. The report also projects that consumers will spend more time with OOH media, with a 6.3% weekly increase.
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